We have all been there. You want to quickly finish a training or check a document in the Learning Management System, but you hit a login screen. What was my username again? And that password. Was it Password123 or Welcome2024?
Managing usernames and passwords is one of the biggest frustrations for both end users and administrators. For learners it creates friction that discourages learning. For organisations it leads to a constant flow of support tickets for password resets and extra administrative work to create and manage accounts across multiple systems.
Fortunately there is a solution that removes these barriers and connects seamlessly with systems you already use, such as your CRM or HR platform. Meet Magic Link by Linqur. Direct and secure access without the hassle of passwords.
At its core, a Magic Link is a unique URL that acts as a temporary access key to an online environment. Instead of entering a username and password on a login screen, the user simply clicks the link.
The process works as follows:
If the user is new, the Magic Link can automatically create an account based on the email address. If the user already exists, they are taken straight to the relevant course page. The result is a smooth experience from click to content in seconds.
Removing the traditional login process delivers benefits for everyone involved. Below are the main advantages for both users and organisations.
For learners, employees or external customers, Magic Link is a relief.
For training providers, HR teams and IT departments, Magic Link offers clear operational benefits.
Let us compare the old approach with the modern alternative.
With a traditional LMS login, an administrator usually creates an account manually. The user receives an activation email, sets a password that must meet certain rules, remembers it and enters it on every visit. If the password is forgotten, the reset process starts again. Each step is a moment where users can disengage.
With Magic Link this entire process is skipped. Authentication happens in the background. It is safer because each link is unique and time limited, and it is easier because it removes cognitive load for the user. Where traditional login feels like a locked door with a missing key, Magic Link simply opens access when you arrive.
The real strength of Magic Link becomes clear when it is connected to your existing software landscape. Many organisations rely on systems such as Workday, SAP or AFAS.
Imagine the following scenarios.
A new employee is added in Workday. Automatically a welcome email is sent containing a Magic Link to the onboarding programme. The employee does not need an LMS account yet. The first click takes care of everything.
You sell a product and register the customer in SAP. An automatic confirmation is sent with a link to the product training. The customer gains immediate access to manuals and videos, without your support team creating accounts manually.
These integrations make the LMS almost invisible. Learning becomes part of the workflow instead of a separate system that requires a separate login.
Magic Link is flexible and works well in many situations. Below are three scenarios where it delivers the most value.
For internal teams, access to compliance or skills training should be as easy as possible. By sharing Magic Links through the intranet, internal emails or directly from the HR system, participation rates increase significantly.
Do you work with partners, resellers or contractors? They often do not have access to your internal systems and you do not want to manage them manually. Magic Link allows you to give these groups secure and controlled access to specific content without exposing the rest of your environment.
If you are a training provider and your client does not have an LMS, Magic Link is the solution. You send the link to your client’s learners and they access the content directly on the Linqur platform. You retain control and insight into results while fully supporting your client.
Not every situation is the same. That is why Linqur offers two Magic Link variants.
This option provides maximum control. Only the invited email address can log in. This works well for paid courses or confidential company content where you need to know exactly who accessed the material.
This link can be shared freely. Anyone with the link can register. It suits marketing campaigns, free introduction courses or large scale training where ease of access is the priority.
Technology should support people, not slow them down. By switching to Magic Link login, you remove one of the biggest barriers to digital learning: the login screen. Whether you integrate with Workday, SAP or AFAS, or simply want to invite a list of learners, Magic Link makes access faster, safer and more user friendly.
Want to experience how easy it is to give learners access without password issues?
Ralf is our dynamic growth hacker and marketing jack-of-all-trades. He is the driving force behind our marketing efforts and loves exploring new markets. Outside of work, you can often find him traveling or surfing, always on the lookout for the next adventure.
With our LTI Provider Service, you can integrate your content into any LMS. Fast, simple, and hassle-free. Get the brochure and find out how!
With SCORM Proxy, you can play SCORM courses in any LMS without worrying about updates or hosting. Sounds good? Request the brochure!
Our LTI Converter transforms SCORM into LTI, making your content work in any LMS. Want to know how? Download the brochure and find out for yourself!
With Magic Link Login, your users log in securely with just one click – no passwords, no hassle. Discover how in the brochure!
With the Linqur API, you can seamlessly connect e-learning systems and automate everything. Download the brochure and discover the benefits.
